NeoTreks Blog

At NeoTreks, we see more and more businesses of all sizes leveraging an effective mobile strategy beyond just a mobile-friendly website.   These companies are ahead of the game when it comes to investing in mobile technology to drive new revenue, improve efficiency or take their marketing to the next level.   However, delivering a…

When faced with the ever-increasing rate of change, how do you keep your apps fresh, attractive and exciting?   Are you part of the “if it ain’t broke, don’t fix it” crowd? Do you let your mobile apps languish until bugs, crashes and user complaints force you to update them?   Or, are you so…

With the number of fatal crashes rising across the nation, the trucking industry is addressing safety issues that account for thousands of preventable crashes. Along with 4,700 fatalities (800 of which are truck drivers) and thousands of injuries, the cost to the industry surpasses $15 billion per year. By taking proactive steps, the industry can…

Join us for a sit-down chat with Michael E. Bullock, CEO & Founder of NeoTreks, as we discuss everything from the all-new NeoTreks.com to the next big trends in enterprise technology solutions to his favorite mode of transportation. Hint: It’s not what you think!   How did you come up with the name NeoTreks? When…

For over a year, NeoTreks has been working with BaseMap on their all-in-one app for the outdoors. An ideal partnership, BaseMap designed the app and leveraged the expertise of the NeoTreks team to build it. NeoTreks developers became an extension of the BaseMap team, using their expertise in mobile for outdoor recreation to quickly respond…

By Michael E. Bullock, President & CEO of NeoTreks:   NeoTreks has wonderful clients. We’re privileged to work together and consider them our friends. We do everything we can to help them be successful because, if our clients are successful, then we’re successful.   But, occasionally, we find ourselves working with someone who is difficult…

In 2007, Michael Bullock was a key executive at a large mapping company in Denver when the first iPhone was released.   While not many of his colleagues were ready to make the leap, he immediately saw the potential to take multiple mobile devices — like a BlackBerry, camera, and Garmin GPS — and wrap…

Part One: Are you trying to be Agile, but finding that establishing quality requirements is challenging?    Agile development offers a streamlined way to help you keep up with today’s fast-moving businesses. Through iterative work cycles and incremental delivery of functionality, you can provide faster returns on investments while preserving your flexibility in adapting to…

Part Two: You’ve decided you want the help of a Business Analyst. So, what happens now?   As we discussed in Part One, the Business Analyst works with your Product Owner to help capture the business vision and associated requirements and priorities clearly and consistently, with enough detail that your team can act on them.…